Times are tough for everyone out there but while many businesses struggle to survive others thrive while operating in similar market conditions. The common factor that binds these successful companies together is an understanding that success cannot be left to chance but must be planned and resourced accordingly. Successfully facing up to any of the following 10 point challenges will help you move your business forward. Are you up for it? 1: Create a marketing [...]

There are normally several reasons why people would visit a department store. They may be looking around for ideas for a gift for a friend or to celebrate a special occasion, they may have an idea of what they want but want to compare products from different vendors or they may know exactly what they want and make a quick purchase. Smart department store operators understand this and spend a great deal of time looking [...]

Source: Zetson It always comes as a shock to some people when I make this statement but I stand by it “nobody really gives a damn about your products or services” They may come to appreciate them over time but that’s way further up the road. It’s not unusual for people in a business to get so involved in their latest product or service that they spend too much of their time sitting around a table, [...]

Have you noticed how the content on many websites is full of corporate gobbledygook that most of us find confusing or even misleading. And the message seems to shout out: Hey look how great we are, we’re leading edge Look at what we’ve done, we’re blue sky thinkers Read about why we’re number one Our products and features are great Gets pretty annoying doesn’t it. Imagine if web content actually told a story and took [...]

It’s frustrating isn’t it. You’re doing your best to run your business, you’ve got a great solution and you know there are prospects out there actively searching the web looking for the solutions you can provide but it’s a busy world out there so how do you stand out from the crowd? Well firstly you need to understand your audience. Buyers are increasingly using the internet to carry out their own research into what you [...]