Reason for Content Marketing #13 – Encourage your audience to consult with you
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If you have successfully positioned yourself as a thought leader in your industry then it stands to reason
Source: Leo Reynolds
that people will be interested in discussing their issues and problems with you.
Don’t wait for them to make the move, invite them in via blog post CTA’s (calls to action), email sign off’s and social media activities.
People buy more from companies with whom they have a positive relationship, make sure it’s you.
Andrew Leon Walker
Did you miss reason for Content Marketing #12 – Gain credibility in the marketplace? Link to it here.
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About the Author: Andrew Walker
Andrew Leon Walker of Rame Marketing has more than 20 years’ experience in marketing, sales and business development management roles in B2B and service based industries. He specializes in demand generation activities ensuring clients get maximum impact from their content marketing, social media and thought leadership initiatives. Andrew holds a CIM post graduate diploma in marketing and a Masters in Marketing from Plymouth University Business School. He is a Chartered Marketer and enjoys running and kayaking.
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As more people embrace the internet to find what they’re looking for, new marketing techniques such as inbound marketing, content marketing and social media advertising are becoming more important and need to be added to your marketing toolkit. It’s no longer just about your website, it’s about your presence across the internet. Some of these concepts may be new to you but don’t worry we're here to help. Take a look at what we have to offer and if you need advice or support, get in touch. Thanks for visiting - Andrew Leon Walker
